Should my Nonprofit Have a Trademark?

Posted by Terry Mosteller | Aug 05, 2021 | 0 Comments

What is a trademark?  The United States Patent and Trademark Office (USPTO) explains: A trademark can be any word, phrase, symbol, design, or a combination of these things that identifies your goods or services. The USPTO goes on to say that a trademark is how customers recognize your business...


Posted by Heidi Forland-Fetty | May 14, 2021 | 0 Comments

When you see the Starbucks mermaid certain ideas, feelings, and even smells come to mind. This is not by magic but by marketing and the use of trademarks. Just like businesses, nonprofits benefit from trademarks. Trademarks help to establish, build, and maintain a brand that is unique, not only in the eyes of the public but in the law.

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